In the recent decades, advertisers have used sex appeal to enhance their product by screaming for attention. An almost naked Pamela Anderson will definitely scream for some attention in this ad by PETA, People for the Ethical Treatment of Animals. Anderson poses to be juxtaposed to an animal, creating the comparison that humans are animals. People have drawn barriers between animals and humans thinking they are two different species, but this ad is displaying that humans and animals are the same. The matching color schemes is pleasant to the eye, making people want to linger on the ad for longer and understand the meaning. With a sex icon like Pamela Anderson, the attention is automatically grabbed. Then the viewer notices something different about Anderson's body, and starts to pull the meaning from the image and the text. Comparing a sex icon and an animal may be a bit odd to some people, but it uses the exaggeration that humans and animals have the same parts. They are made up of the same things. No human will want to eat their own parts, so why go to a different animal and eat theirs? The text "have a heart, go vegetarian" allows the reader to reflect on their meat-eating habits and if that is really what is morally right to them. On the bottom left, PETA names itself, which appeals to the credibility of the ad.
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