After extensive proven studies of the risks of smoking, people nonetheless continue to smoke cigarettes. Multiple companies are devoted to creating awareness of this lethal product, just like this advertisement.
Automatically, the ad catches the attention of the viewer because of the naked man and woman being the subject. The eye lingers on the picture for a while longer to create meaning from two naked individuals on a public advertisement. The next thing noticed is the abnormal inferno taking place in the middle organs. Wondering why, the viewer can then infer this is due to smoking, because they both have a cigarette in their hand. This thought process is automatic for most people, and they can quickly gain the message that smoking is damaging to the body. A main effect of smoking is the covering of tar chemicals on the lungs, and the picture of the lungs on fire encapsulates the danger of smoking. Using one man and one women shows the audience that this can happen to anyone. With a bare body and a bare background, the advertisement concentrates on how the image will make the viewer feel. The icon in the bottom left corner lets the viewer know that the advertisement is coming from a credible
company. The ad is using exaggeration to catch the audiences' eye to the lungs on fire and prove the purpose that smoking does nothing beneficial to the body, it only creates a place of hell for the lungs.
I believe the ad achieves its purpose that smoking is a horrible thing to expose the body to. It only creates a place of hell for the body, and I think that message is clearly communicated through this ad.
No comments:
Post a Comment