We live in a world where society puts so much pressure on people to look perfect, especially in the fashion world. Because of this pressure, 24 million people are suffering from an eating disorder in the United States. This ad, with one glance, automatically encapsulates the dangers of having an eating disorder, specifically anorexia. As the brain reads from left to right, the first thing looked at is the pretty sketch. As the brain continues to scan the ad, it reaches a malnourished, frightening, underweight woman looking and dressing the same as the pretty sketch. The text boldly states "you are not a sketch. Say no to anorexia." The position of the two images allows the brain to connect and contrast them, realizing that the image on the right is completely unhealthy. The purpose is clear after reading the text, that anorexia is unhealthy and humans cannot be like unrealistic figures. Because this is a real issue that many people are fighting with today, it appeals to pathos and is easy to connect to. People in society need to fight to be happy with their own image, and try not to duplicate fantasy figures and become unhealthy. Targeting teen girls to young adult women, it is quite logical for them to say no to anorexia because of the unhealthy risks it poses. The small text in the upper left hand corner "star models" is the modeling agency sponsoring this ad, making it credible. The juxtaposition portrayed in this ad emphasizes that human body cannot be an unrealistic figure. People suffering from image issues need to fight to say no to anorexia, and be happy with their body. I think this ad definitely achieved its purpose. The woman to the right grabs the viewer's attention automatically and shows what anorexia can do to the body.
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