TOW #3: Organ Donor Ad

Even in today's world with innovative, ground-breaking medical technology, a need for organs is still a top priority. Each day, an average of 18 people die for lack of availability of organs. Every 10 minutes, a name is added to the national organ transplant waiting list. So what does that have to do with the people not in need of an organ? This simple advertisement explains the importance with two subjects, and two sentences. With a simple background and little text, the photograph draws the eye into the young girl next to the trash can. The juxtaposition used in this ad exaggerates the difference between organs that will become useless, or organs that can go to this sad, sick girl. The ad appeals to pathos by using the girl and portraying her face to be very sad and needy. Targeting young adults to elders, No person would want to give their organs to the trash over a sick little girl. Elderly people have a strong feelings towards little children, so this ad could effectively change their mind and become a donor with the little time they have left. Another powerful aspect that grabs the viewer's attention is the content of the text. The "you decide" part makes the viewer feel as if the decision to save the girl's life is in their hands. That feeling is effective in getting the viewer to do something about the girl's life, which leads into the purpose of this advertisement. The purpose is to convince more people to become organ donors. By doing this, they can save lives and put their soon-to-be useless organs to good use. I believe this ad is very effective in achieving its purpose. The little girl's face looks so needy, I suddenly feel awful for the world having an insufficient supply of organs to save lives. The simplicity of the ad leaves me with a deep, aching desire to help. I do not want my organs becoming useless in that trash can, I want my organs to do good for the world. I want my organs to save a life. This ad effectively makes me want to become an organ donor.



http://donatelife.net/understanding-donation/statistics/